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Finale Finds Feedback from Customers
Finale Desserterie and Bakery uses SURVEY ON THE SPOT to learn about the habits of its customers. The Desserterie, which serves lunch, beverages, and baked goods, solicits information on food choice,...
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Pitfalls of Traditional Customer Satisfaction Survey Forms Part 1
Part 1 highlights major issues in gathering customer feedback in traditional forms. Many restaurants and other guest-service oriented businesses use customer comment cards to gain feedback and insights...
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How Mobile Survey Systems Can Be Used for Restaurant Service Improvement Part 2
We recently read a Boston Globe article about how text-based systems can be used for ordering and marketing, and felt compelled to right a response to the piece, as well as a number of the interesting...
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Helping Employees Encourage Customer Survey Participation
The best surveys are those that take very little time to complete, as few customers want to spend much more than five minutes filling out a survey. Unfortunately, some consumers may be inclined to...
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TRACKING THE PROGRESS OF GUEST FEEDBACK AND SERVICE PERFORMANCE PART 2
Part 1 of this blog post focused on how to track progress of surveys in real time. Below takes the next step into the process by addressing the evaluation and practical application of tracking real...
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Don’t Let Languages Be A Barrier to Survey-Giving
Often, businesses seek to better understand their clients without ensuring that the clients understand the business. When you survey your clients, do they know what you are asking? Evaluating your...
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Real-Time Survey Kiosks in Non-Profits: MSPCA Part 2
With the new technology, clients would be hard-pressed to miss the opportunity to participate. The visual nature of an iPod kiosk lets visitors know their opinion is heard and desired. Encouraging...
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